PGP Certified Data Scientist with 4+ years across sports media analytics, ML engineering, e-commerce, and EdTech. At Nielsen, I measure brand exposure and campaign performance for global clients across broadcast channels. I build automation systems, train ML models, and turn complex data into decisions that move the needle.
At Nielsen, I work in sports media analytics — measuring brand exposure across broadcast, digital, and OTT channels for international clients. I build reporting frameworks, validate datasets, track campaign performance, and automate workflows to improve accuracy and efficiency.
Beyond Nielsen, I've worked across e-commerce, EdTech, and retail — doing sales forecasting, inventory analysis, influencer ROI tracking, customer behaviour analysis, and marketing campaign performance reporting.
On the engineering side, I design Python data pipelines, work with ETL processes, and build ML models — classification, NLP, computer vision, time-series forecasting.
I also build and publish independent projects — climate impact modelling, multilingual OCR using Transformers, rainfall anomaly detection, and NLP classifiers.
PGP Certified in Data Science. Based in Bengaluru.
Open to conversations around data, analytics, sports media, and AI. Whether it's collaboration, consulting, or just a good exchange of ideas.